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Single Voice and Consistency – The Trend towards Integrated Communication – September 2004
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Date added: 09/22/2004 |
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Free for members | For for non-members.
The age of instant information dissemination makes the need for clear consistent messages about your company even more crucial. In a presentation to an AIRA/Pricewaterhouse ½ Day Seminar which followed on from AIRA’s 2004 conference, Ian Matheson discusses the benefits, risks and challenges of integrating communication within a listed entity. |
